Yesterday, I had the pleasure of participating in MITX-UP marketing hackathon at Critical Mass (pronounced “my-tex-up”).

The event was totally awesome and if you are a startup, you should particiapte next month, hands-down. The process is simple: you fill out a questionaire, get matched with 4-6 marketing experts, and spend 3 hours with them discussing your project. Awesome.

Since this was my first time at the event and I didn’t know what to expect I thought I’d jot down a few notes for entrepreneurs participating in the next one:

1. Give detailed context

The first 10 minutes or so should be spent on you pitching your startup. The mentors probably read a paragraph they were sent about you in advance, but they don’t know the stage you’re at, the nuances of your industry, or the details of your product.

2. Come with questions

Figure out your top 3 marketing/branding/bizdev challenges and state them clearly up front. Be as specific as you can. This way, the experts know exactly how they can help, and you have anchors to build much of the discussion against. The more diverse these points are, the more likely there is someone in the room who can help you on each one. (Alternatively, figure out which topic everyone is an expert on, and do a deep dive on it)

3. Talk about messaging.

It’s great if one of your questions is about branding and messaging. Mitxup experts are branding and messaging rockstars and they can probably help you a lot here regardless of your spccific industry. This point can be broad (“what image do we project”) or specifc (“how do I craft this biz dev email”).

4. Bring materials, even if they are raw.

A product demo, an email newsletter, advertising copy, logo ideas: anything you have, bring it and give it up for people to criticize. (Remember they’re here to help you).

5. Leave time for open discussion.

Your mentors will have some ideas you haven’t even thought of. Make sure you leave time to listen. Brainstorm ideas with them even if you don’t find all of their ideas immidiately applicable – you might discover something new in your own startup!

When people mention a “lifestyle brand,” companies like Apple,  Sony, or Calvin Klein come to mind. For many of us web geeks Google has become a lifestyle brand, and I would even throw “Open Source” into the mix. (I’m talking about that friend of yours who runs a Linux distro on his iPod, netbook and smartphone while arguing that eMacs is a better IDE than Vim). In my life, however, Microsoft has carved out a niche product-by-product over the past few years, so I thought I’d share the “other” point of view on the big brother of software. (Oh wait, John Stewart says that’s Apple these days).

First: I’m not a platform purist. I use whatever devices and software are most convinient for me, within my budget. I’ve used Microsoft software since playing Prince of Persia on DOS, but I also worked on MacBooks, sent Gmail messages, and dual-booted Ubuntu with Windows. At times, Microsoft products almost completely vanished from my desktop (think Vista + old Hotmail), but they are now back in force.

Here’s the setup:

1. Windows 7
2. Hotmail with @waysavvy domain
3. MS Office 2010
4. Internet Explorer 9
5. SkyDrive
6. Windows Phone 7
7. Visual Studio 2010 + SQL Server

How much do you think this setup cost me? $10,ooo? $5,000? How about $0.01? How about $0.01 legally?! Let’s dig in.

Windows 7.

There are books’ worth of OS debate online, so I won’t go into depth here, but in my experience it’s stable, fast, has great productivity tools,  a solid set of development APIs through .NET and still dominates the amount of applications available for it. (Comes pre-installed on most off-the-shelf PCs. I have it running on a dell Latitude E6410, which is a really powerful comp for about 1/2 the price of a comparable Mac).

Hotmail

Many people think of Hotmail as retrogate email service that attaches ads to every message. That’s ancient history – it’s a well-performaing feature-rich email service with a conventional timeline layout. Some people prefer Gmail’s “conversation” view, but I personally don’t. Someone will disrupt email soon in a major way, but so far it hasn’t been Google, at least not for me. Lack of IMAP support in Hotmail is the only thing that irks me, but I use the Outlook Connector in Outlook 2010, which brings me to…

Office 2010.

I think you can agree with me on this one – no other piece of software today, on any platform offers the full functionality of Microsoft Office. Thunderbird or OpenOffice just aren’t there in terms of polish and features, and are not paired well with any one OS. For Excel, there’s simply no match in terms of the raw table-crunching power. Across the board, it’s really easy and to deliver rich documents, and there’s great interoperability among elements of presentations, text documents and spreadsheets. Office 2010 can get pretty expensive with all the bells and whistles, but for now I use it for “free” under my Microsoft BizSpark subscription.

Internet Explorer 9

To say this browser is better than Firefox or Chrome would be a stretch, especially if you’re into plugins. But this is the first version of IE about which I can honestly say that it’s just as good. Plugins aside, it mostly matches Firefox in features, is visually polished, supports “application” windows nicely, and has greatly improved speed and security.

SkyDrive.

If you use Office, especially Office 2010, integrating with SkyDrive is really easy. I can save and open documents from there without opening my browser, I can selectively share documents with different groups of people and give each one different permissions, and I can edit them inside or outside the browser. I wish the web interface was just a little snappier, but it’s no slower than Google Docs in my experience. If you like Dropbox (which I love), it works nicely side-by-side. I can sync a doc across all of my computers with Dropbox, and share it with someone via SkyDrive. With an upcoming update, I’ll also be able to view and edit documents from SkyDrive on my…

Windows Phone 7.

I’ll admit – I never saw this one coming. Microsoft kinda botched Zune (although it was a good product), it botched Kin (that was a terrible product), and Windows Mobile 6.5 was never really that popular. So, I wasn’t excited about anything mobile from Microsoft until I tried my Samsung Impression. And it rocked. So I bought it. For $0.01 from Amazon Wireless. The phone is really powerful, has tons of apps (not nearly as many as iPhone/Android but growing really quickly thanks to a nice SDK), has all the hardware bells and whistles except  a front-facing camera, and did I mention? It costs $0.01.

Visual Studio.

Finally, the geeky part. My startup’s product, http://WaySavvy.com is written in .NET, so we use Microsoft’s tools provided to us through BizSpark. If you prefer writing code in a text editor – have it your way – but if not, I do not believe there is a better IDE than VisualStudio. This post isn’t about IDE features so I won’t go there, but I think VS’s feature depth and productivity tools are unrivaled by any other IDE for any langauge.

So there you have it – my answer to Apple fanboys for a grand total of $0.01 (until my BizSpark subscription runs out). So far, I really like it. What do you think? How does it compare to your digital lifestyle?

Scott Kirsner posted 5 great tips earlier today to students and recent grads looking to work in tech. Inspired by his post, I decided to add my 2 cents here.

First of all, where am I coming from? I graduated from Brandeis last year in computer science, and am currently working on a startup I co-founded, WaySavvy. While at Brandeis, I went through an internship at IBM,  and worked for a year developing epidemiology modeling software at Brigham and Women’s hospital. I was later admitted to IBM’s Extreme Blue program and offered a job at a local software company, but turned both down to work on WaySavvy. I don’t have decades of experience and thousands of resumes behind my belt, but I know what it’s like to enter the fray first-hand. Hopefully, I can offer some insight to people who are one or two years behind me in the process.

So, without further self-aggrandizing/deprecation, here goes.

1. Start networking TODAY.

Literally, right now, go to a site like Greenhorn Connect, pick out some free events this week, and go. If you’re in Boston, great startup-themed events happen here all the time: WebInno, MassInno, Tech Tuesdays and PokinHoles are some of the must-sees, among lots of others. Networking carries value pretty much at any stage of your career. If you’re not sure what you want to do, you’ll glean ideas from conversations with people. If you are, you’ll get valuable feedback and connections. There are lots of resources out there on  effective networking techniques, but ultimately everyone has their own style so the best way to learn is to do it a lot.

Besides third-party events, don’t forget to browse your alumni network (I do it on LinkedIn). Most alums like helping out recent grads, as long you’re respectful and not pushing an agenda. Ask them for advice, and if they can help you get your resume in somewhere, they will.

Also, make friends in your school’s computer science department if you can. These exist even in humanities-focused liberal arts schools and most likely people there have ideas and resources to help you. Computer science professors often serve as advisers to startups or even larger companies, and many are generous about making introductions.

2. Find a problem you would like to solve.

This advice is given to startups a lot, but I think it’s just as true when you’re looking for a job. When you’re passionate about something it will show. Skills are important, but if you show passion and talent, skills become secondary. Few things are more attractive to a recruiter (I think), than a candidate who is eager to change the world and wants to do it from their company. How do you show such aspirations? Find something that bugs you such as a product, a process, a market gap, and start trying to make it better TODAY. Start blogging about it, tweeting about it, telling you facebook friends about it. Then, being hired by a company that has a similar goal is very natural – you are already doing what they need you to do, they will simply enable you to be more effective at it.

3. Get a campus job/research position in the tech field.

Most people think of summer internships as the best time to get hands-on experience, but the school year is your best time to get an edge. Talk to professors and administrators, and find an assistantship (event if its unpaid) where you can get exposed to the field that interests you. Working at an academic lab as an undergrad doesn’t mean you have to get a Ph.D. It’s a way to learn the challenges of a field and learn new skills. You don’t have to be an engineering major to work in a technical lab – psychology, economics, sociology and anthropology all have cross-pollintation potential with math and computer science. Talk to your academic advisers, keep an open mind, and they will help you set something up.

Not only will you gain professional experience, but you’ll pick up presentation, communication and teamworking skills that every manager wants to see. In the end, you’ll make yourself more competitive for those lucrative summer internships and might even pick up some course credits.

4. Polish you online image.

Techies Google things, and when we find out you want to work with us, we will Google you. When we do, your ultra-polished resume will have no effect if your linkedin profile hasn’t been updated in 3 years. To prevent that from happening, make sure you’re on top of your social media game – update your linked in profile, make your embarrassing Facebook pictures private. You don’t HAVE TO blog and tweet, but if you do, make sure you have filled out the “about me” pages.

5. Consider entrepreneurship

There is no better time to start a company (in my brief experience), than out of college. You don’t have to worry about living expenses, family, or even failure! That’s right – if you start a company the summer before your senior year and it fails by the end of the following summer, guess what – you still win! You will have learned a tremendous amount, demonstrated initiative, and took a shot at changing the world – I doubt there is an employer who doesn’t find that attractive. You can go back to a traditional job search and when you’re ready again, take another crack at fame an fortune with all the experience you’ve gained. There’s tons (really, tons if you print it out) of information out there on how to launch a company, but the basic idea is the same – solve a problem, network, build an image. To get inspired, read blogs by Dharmesh Shah, Scott Kirsner, Larry Cheng, Brad Feld, Dave McClure, VentureHacks, Guy Kawasaki, and others.

These are the top five things that come to my mind- what are yours?

The blogosphere has been abuzz over the past few weeks trying to predict products the iPad will make obsolete. Daniel Eran Dilger has a great post that summarizes all these predictions. I think a lot of his points are quite probable, but for the sake of counter-argument, here are the things I think the iPad will not kill:

Flash. While, HTML5 is a great standard with promising graphics capabilities through its canvas control, it is still a markup language, primarily for the purpose of structuring content on web pages. Flash, on the other hand, is a platform rooted in video and animation. It is optimized for graphics rendering and provides a powerful object-oriented programming model. Frameworks like Flex do provide a markup language for Flash-based apps, but this markup is purely syntactic sugar that compiles to actionscript. Developers who are fluent with Flash and actionscript will continue to provide unique and fully platform-ubiquitous experiences to their users for a long while even if some Flex developers jump to shiny new HTML5 IDEs.

Windows Phone 7. Let me put it this way: Windows Mobile 6 was crap, and the iPhone didn’t even kill THAT. Windows Phone 7 seems to be a major improvement over 6 in every possible way. iPad OS is simply iPhone OS stretched out to work on a bigger screen. While it has a lot of momentum going forward, it is still not likely to completely obliterate Windows 7 if Microsoft doesn’t totally screw up.

Chrome OS/Android. Both of these platforms have tremendous potential by tapping into the open source community and leveraging more distribution channels than a single app store. The convenience of Apple’s app store is undeniable, but new players will enter the market and innovate the mobile app sales/download process. Perhaps, this will happen vertically, perhaps in ways we don’t yet know.

In any case, it is unreasonable to think the iPad will be the only tablet device with its hardware specs. Motorola, Samsung, and HTC have learned a lot from apple, and are bound to release competitors. Plus, Apple has now entered the territory of Toshiba, Dell, Acer, Asus and Sony, some of which are bound to release solid alternatives. These devices will need a solid OS to compete, and so Android/Chrome/Windows will be in demand.

Printed Books. Wait…really? Isn’t even Barnes and Noble jumping on the e-reader bandwagon? Well, call me old-fashioned, but I have this theory that the physical form of a book continues to carry value relative to an electronic device. The ability to just flip a book open on a random page, stick a finger there, and flip to another page, then glance at the cover while keeping both pages open is not easy to let go of. It’s a tactile interface that I think computers haven’t caught up to yet.

Now, I’m not a retrograde, and I do not believe printed books will be in demand in 50 years. But neither will the iPad. The iPod was a revolutionary device, but it is now nearing extinction at the hands of its own progeny, the iPhone. I believe that technology will move beyond the iPad before a printed book sees its last reader.

1. Unemployment is actually helping some travel agents. Lots of tour operators I’ve talked to told me that their 2-week and longer tours have gained tremendous popularity with people in between jobs looking for a getaway. The price-points for these tours do tend to be on the mid-high side, but not high enough to appeal solely to self-employed business people and executives.

2. State-subsidized travel websites  run by Tourist Bureaus and Chambers of Commerce have come to be highly effective content portals, with a lot of traffic and great click-through rates for advertisers. More importantly for us at WaySavvy, such travel content portals are indeed looking to complete the missing piece in their offerings – itinerary planning booking capability.

3. Travel suppliers are going social. This isn’t really a new trend, but it hasn’t caught up to traditional travel agents and tour operators in the way that it has for online travel companies. Now, however, tour operators are on twitter and facebook, and they recognize the importance of building a community online to generate leads and make sales offline.

4. Digital tour distribution platforms like RezGo, have a long way to go to penetrate the market (and they are deeply needed). Some tour operators have signed on to distribute their inventory at various online outlets, but few I talked to were aware of ubiquitous solutions to distribute their inventory to any online travel agency willing to sell it. RezGo is one of my favorite new travel technology companies, because they are pushing innovative distribution channels for travel products other than hotels, cars and flights. If you’re a tour operator, they’re a must-see.

The building blocks:

1. WordPress.com. Since we’re not hosting our own WordPress blog (yet), WordPress.com seemed like the second best thing. It has a good selection of features and themes, automatic SEO, and a nice selection of widgets you can add to your page. Auto-broadcasting to Twitter is one of my favorite ones.

2. Google reader. Reader has earned its reputation as the best feed aggregator, but the feature we are using most here is “Send To.” To set it up go to settings > reader settings > send to. What this does is let you broadcast any entry you find interesting in reader to other sites.

3. Which brings me to Posterous. Posterous is an incredibly simple blogging platform that allows you to post content by emailing it to post@posterous.com from the address you registered with (or you can select Posterous in the “send to” menu in Google reader). One of its best features is autopost, which propagates the content you sent to Posterous on to pretty much any other platform: in our case: WordPress, Facebook, Flickr, and Youtube. With simple prefixes to the email address you can choose to propagate content everywhere or selectively. What’s more, Posterous allows you to add multiple emails to the account so multiple people can use it as a funnel to post to all of your company’s content outlets without having an admin login into each one.

There are two alternatives here:

a. skip a step and “Send To” some of these networks directly from Google reader. Problem is, reader doesn’t support all of the features Posterous does, such as posting directly to a Facebook Page (not a Facebook profile)

b. Use Ping.fm, which can propagate content to even more places than Posterous but does not create another blog in the process. The issue here is that Ping (for now) does not have the group posting feature – though I’m keeping an eye out for when they might offer it.

4. Facebook page – you can create one for free from your personal account. For now, our page simply mirrors the WordPress blog, but to quote someone very famous “we’ll find something to put here soon.” Kudos if you get the reference.

5. Flickr/Youtube/Yammer – once you create an account with each of these, connecting them to Posterous is very easy – media content gets filtered automatically and sent to the right place (i.e. videos to YouTube, pictures to Flickr).

So, to track a sample post: Find something interesting in google reader, click “send to posterous” and it automatically gets posted on WordPress and Facebook. WordPress, in turn updates Twitter. If there are images in the original post, they get sent to Flickr.

To publish original content, write it in your text editor of choice and send by email to post@posterous.com

Magic!

Now that the basic building blocks are set up comes the hard part – figuring out the best content to syndicate, generating lots of original content, and starting a community. More posts on that as we go along.

The KSC One of NASA’s main launch facilities is located in Florida in part due to its relative proximity to the equator. (The Earth is not perfectly round, so the equator is further from the center than either pole. As a result, the linear velocity there is greater – in fact, if you do the math, it turns out a rocket can fly 1,036 miles/hour faster once it reaches orbit if launched from the equator, so less energy is needed to launch it). Florida and Texas are as close to the equator as the US gets, so our satellites, rockets, and shuttles are launched there.

The Kennedy Space Center is open to visitors through a large, theme-park-like complex with various shows and museums. From the complex, a 3-hour bus tour takes you to three designated observations spots across the space center. Interestingly, the space center compound is also a designated wildlife preserve (it’s very large) and you can see an occasional alligator, boar, or an exotic bird walking right across the road.

The first stop of the tour takes you to a catwalk about 5 miles away from the shuttle launch platform. If there aren’t any launches that day, there is not much to see there except an 8-minute informational movie on a pretty small screen in a makeshift shed. Bring binoculars, because that way you can actually make out details of the launch pads in the distance.

The second stop takes you to a pavilion where you can see various informational films and a reenactment of the first Moon landing and launch. The third stop, to me was the most interesting one – you arrive at another museum which contains life-size replicas of parts of the international space station, as well as an overpass which takes you to an observation area above an actual assembly facility. I was there on a Sunday so we didn’t actually see people at work, but apparently on weekdays, you can meet with actual NASA employees and sometimes even astronauts.

Some of the things the tour guide explains on the bus are also interesting – for example, the building where astronauts are housed when they come back to earth has no stairs to the first floor, because while in space they develop osteoporosis. You also drive by a shuttle preparation plant, which is taller than the Statue of Liberty, but has not floors, which makes it the largest single-floor building by volume in the world,

The entire visit takes about 5 hours, but if you can plan in advance I highly recommend going on a day when there is a scheduled launch – I think the experience will be even more interesting. Some of the visitor pavilions, while informative are not the most engaging, and a lot of the info you get there is freely available on the web. While I’m glad taxpayer money isn’t being used excessively here, the pavilions are badly in need of some upgrades, so seeing a shuttle launch here is the real treat.

On this trip, the first stop we made was in Washington, DC, but we’ll stop here again on our way back so more on that later. The toughest ride of the trip was from Washington to our second stop in Hilton Head Island, SC – about 10 hours with breaks, but in the end well worth it.

Hilton Head Island could be the best seaside resort you’ve never heard of. Tucked away between Georgia and South Carolina, across the intracoastal waterway from I-95, Hilton Head Island is a little sub-tropical paradise for those who find Florida too raucous and Cape Cod – too cold. The island is small enough to bike around its perimeter in a day – along the endless beach that encircles it, if you want. In a stark contrast to skyscrapers that abut the beaches of Miami, and clam shacks on the beaches of New England, the beaches here underline that the ocean is the primary attraction. A flat, gently sloping 100-foot-wide beach stretches as far as the eye can see. The beach is sandy, but the sand is nicely condensed which makes walking and biking on as easy as if it were a boardwalk. The back of the beach is lined by trees, stately villas and an occasional resort, but buildings are separated from each other by dense patches of greenery and are mostly no more than 5 stories high.

Nothing about Hilton Head Island is sedentary though – the interior of the island is lined with shops, malls, restaurants and sprawling new condo developments. Hotels and resorts here are aplenty from motels to luxury resorts, but what sets all of them apart is that the prices here tend to be a lot more reasonable then those in Florida. One reason for that is that peak season here is somewhat shifted to be comfortable for most travelers – the winter here is not as warm as in the Palm coast (temps in the 50s now), but the summer is still too hot for most people. As a result the best times here are fall and spring, which do not coincide with major family vacation seasons. South Caroline’s beaches are popular with college students who go here on spring break though.

I’ve only spent one night here, but I’m impressed – and highly recommend visiting on your next trip Down South.

Next week, I’m going on a family road trip from MA to Florida and back and will try to post regular updates both here and down at WaySavvy blog.

See everyone next year, and look forward to exciting announcements from WaySavvy!

Safe travels!

Alphabet Arm is a Boston graphic design firm that made logos for popular Boston startups like BzzAgent and DailyGrommet among many others. I met with Aaron Belya, the firm’s owner who educated me on the process of working with a designer, the pros and cons of freelancers vs. agencies. vs crowdsourcing, and provided a couple of useful contacts to graphic designers he knows. One particularly interesting point he brought up was on crowdsourcing: the main disadvantage of it, in his opinion, is not that it allegedly devalues work of designers as some have stated, but that most designers who work though mass internet channels work from templates, which limits the uniqueness of your logo. Alphabet Arm’s official time allotments for office hours were 10 mins per person, but they were open to continuing the conversation beyond that as necessary.

Today morning, Fresh Tilled Soil, a Waltham web dev/SEO company with a very impressive roster of clients, also opened its doors for office hours. I met with CEO Richard Banfield and Biz Dev manager Matt Boynton. We spoke about the earliest-stage SEO efforts a startup can take, and the consensus was inbound link-building, mainly through interaction with bloggers and basic html optimization such as matching up the page title with the keywords of every particular page on your site. Having a lot of static content is of course a key to being indexed well, which is going to be a challenge for us at WaySavvy since our application is written mostly Flex (Google’s indexing of Flash files is just not as deep at this point). A cool idea Richard sounded was to build an entire website on the WordPress  platform – and take advantage of its automatic SEO benefits.

All in all, big thanks to both companies, and for those of you looking to get in on the office hours before the end of the year – Scott Kirsner will be holding his Coffee For No Reason hangout at Cosi in Kendall Sqaure on Dec 23.